Real Hardcore
Fan Club
Home to the most hardcore UEFA Champions League fans in the world…
and they’re not who you think.
Scroll down to discover exclusive content, competitions and the most positive news stories from this year’s competitions.
The NEW Campaign At The Core Of The Real Hardcore Fan Club
In 2024 Heineken is on a mission to redefine what it means to be a real hardcore football fan. Clichés are out and everybody is in… including Virgil van Dijk, Jill Scott MBE and a cast of real hardcore fans from all over the world.
Their amazing true stories, like the ones you’ll find here and in the content below, plus those belonging to people just like you, are the inspiration and the motivation behind this year’s campaign and Heineken’s ambition to subvert expectations and celebrate the many new faces of modern football fandom.
Meet The Fans Redefining Hardcore Football Fandom
Introducing The Talarico Sisters…
Three hardcore sisters using their artisanal craft to celebrate the team they love.
This is Nguyen…
The real hardcore fan who founded the Blancos of Ho Chi Minh City.
The hardcore fan who founded Nigeria’s first accessible-to-all community fan group.
Meet Akinwunmi…
This is Basil…
Chelsea Women's one-man-blue-band.
Cheers to Madalena…
A Lisbon local who bleeds Benfica red for both the men and women’s teams.
Cheers to Kevin and Toto….
two brothers who have brought Borussia Dortmund’s famed yellow wall to their neighborhood in Colonia Condesa, Mexico city.
Hardcore fans, WIN your seat at the UEFA Champions League Final.
Real hardcore fans belong at the UEFA Champions League final, which is why Heineken have reserved 10 extra special seats at the home of football this summer.
To be in with a chance of winning, simply share what makes you a hardcore fan and we’ll take care of the rest.
Inspiring Stories From This Season’s UEFA Champions League & UEFA Women’s Champions League
Heineken Stands For A Fresher World & Football For All.
Heineken is on a mission to level the playing field, campaigning to make football a more positive and welcoming space for fans from all over the world. This new campaign aims to refresh what hardcore fandom really means, and it’s the latest in a long line of work that strives to put a stop to the negative behaviour in football… whilst raising a glass in celebration and saying cheers to all the real fans.
Cheers to all fans, men included
In 2022 Heineken's 'Cheers To All Fans' campaign celebrated female football fans, whilst also addressing gender bias that affects both fans and players of the sport.
Social Swap
In 2023 Heineken teamed up with Jill Scott MBE and Gary Neville, to create the 'Social Swap', an idea that aims to help reduce the amount of online toxicity and biased comments that appear on social media.
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1 Eugénie Le Sommer UWCL - 10 games, 1 team
1 Wendie Renard UWCL - 10 games, 1 team
3 Sarah Bouhaddi UWCL - 9 games, 1 team
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1 Real Madrid UCL - 1047 Goals, 53 Seasons
2 Bayern Munich UCL - 804 Goals, 39 Seasons
3 Barcelona UCL - 667 Goals, 33 Seasons
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1 Conny Pohlers UWCL - 8 goals, 8 finals
2 Alfredo Di Stéfano UCL - 7 goals, 7 finals
2 Ferenc Puskás UCL - 7 goals, 3 finals
